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The NOW Promise: Quality, Sustainability, And Transparency

17 Jul 2023 0 Comments
The NOW Promise: Quality, Sustainability, And Transparency

NOW’s ongoing mission is simple – To provide value in products and services that empower people to lead healthier lives. Since 1968, NOW has opted not to carry many fad products that have ultimately proven either unsafe or unethical, such as ephedrine-based diet products, questionable hormone-altering products such as DHEA, and artificial sweeteners. We’ve always believed that natural is better when it comes to food and nutrition. We take pride in offering products that we consume ourselves and recommend to our families and friends.

As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more. Today, NOW® is available in more than 100 countries, making it one of the most popular brands of natural health products in the world. NOW® is brought to South Africa by DS International Distribution and is available to purchase on Takealot, Wellness Warehouse, Faithful to Nature, and selected independent health shops. You can also shop directly at DS International Online at

Award-Winning Product Quality

NOW® has received numerous awards through the years, including Manufacturer of the Year in the natural products industry twice. Our products have been repeatedly honored for their superior quality and innovative ingredients and combinations. 

NOW® is one of the few manufacturers in the natural products industry to own, operate, and maintain a sophisticated in-house laboratory suite that’s home to facilities and analytical instrumentation that rival many private contract laboratories.

We’ve also recruited some of the brightest scientific minds in the natural products industry to operate our laboratories and keep NOW abreast of the latest advances in nutrition and natural product research. NOW employs more than 150 quality control and assurance staff members, including six Ph.D.s, one medical doctor (M.D.) and a toxicologist.

The quality, safety, and efficacy of our products are our top priorities. We take the necessary steps to ensure that we’re meeting our own stringent internal standards as well as the Good Manufacturing Practices (GMPs) standards established by both the Natural Products Association (NPA) and the U.S. Food and Drug Administration (FDA). When it comes to quality we never rest.

Science and Testing

NOW® spares no expense when it comes to the quality of our products. We’ve made significant investments in the facilities, instrumentation, and professional staff needed to operate our own in-house laboratories, including specialized labs such as microbiology, methods development, gas chromatography, and others.

These laboratories house sophisticated analytical instruments that allow us to guarantee the identity, purity, potency, and composition of our products, and we employ highly trained professionals who are truly passionate about the science and technology used to create premium quality natural products.

Ingredient and finished product testing is the foundation of our Quality Control and Quality Assurance programs. In a single month of production, we can perform upwards of 16,000 individual tests on our ingredients and products. For more information on our comprehensive testing click here.

Quality Ingredients

Our priority is to provide products that are as close to nature as possible, free of adulterants, minimally processed, and comprehensively tested. We use clean ingredients that are non-GMO and organic, whenever possible, and qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.

NOW® has extensive experience in sourcing and securing quality ingredients. Over the past four decades we’ve built strong, long-term relationships with key suppliers, and also built a reputation as an honorable and dependable business, giving us purchasing power and access to supply chains that other manufacturers with less longevity or smaller lines are unable to take advantage of.

Many NOW® products utilize trademarked ingredients. These ingredients have undergone comprehensive clinical and analytical testing, and products containing these ingredients are randomly assayed by the trademark owner to ensure the finished product meets the stringent requirements for the use of their ingredient. For more information on our high-quality clean ingredients click here.


Natural, Organic and Non-GMO Products

NOW® began as a supplier of natural products, and we hold true to our natural roots today. We firmly believe that natural products are safer and more effective than products made with ingredients not found in nature. We take the following steps to ensure that the ingredients used in our products are natural:

  • We have specific requirements for our raw material suppliers that are set forth in the purchase terms and conditions we require of all our suppliers.
  • We test for the presence of synthetic hormones and steroids, other adulterants, synthetic forms of botanicals, and non-natural forms of vitamins, among other things.
  • We evaluate our key suppliers to ensure they are not using unacceptable ingredients.
  • We carefully review our suppliers and work with only those who share our standards.
  • Some natural ingredients are hard to source, or the demand for them threatens the extinction of the botanical source. For these reasons, we sometimes opt to use nature identical ingredients, which exactly match the natural ingredient’s chemistry.

In support of our dedication to natural products, we use organic ingredients as often as possible and avoid the use of genetically modified and/or irradiated ingredients whenever we can. We work with The Non-GMO Project, an organization founded by natural product retailers to promote the use of non-GMO products and to give consumers access to clearly labeled, non-GMO foods and products. NOW is committed to offering only non-GMO foods. For more information on NOW®’s earned certifications, click here.

NOW® is brought to South Africa by DS International Distribution and is available to purchase on Takealot, Wellness Warehouse, Faithful to Nature and selected independent health shops. You can also shop direct at DS International Online at

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